Fresh from working with pop music legend Benny Anderson of ABBA, David has yet again been mixing with the stars in his latest project.
Swedish financial tech giant Klarna, valued at $2.5 billion last year, has gone all gangsta in its latest ad campaign, enlisting the services of none other than hip-hop supremo Snoop Dogg – and they’ve brought David along for the ride too. His track “Czardas” features prominently in the new campaign, which sees Snoop surrounded by a gang of well-groomed Afghan hounds.
Klarna’s campaign shows the LA rap star – who’s temporarily renamed himself “Smooth Dog”, as well as investing some of his fortune into the company – enjoying the finer things in life while spreading the cost of his luxurious purchases.
Snoop Dogg, real name Calvin Broadus, told Forbes magazine: “I’ve been doing business in Europe for years with fashion brands, telecommunication companies and more. I’ve endorsed them, advised them, and now I’m looking to invest in them. I plan to keep growing the portfolio, ya dig?”
Klarna”s CEO Sebastian Siemiatkowski also told Forbes: “We were wondering who is the smoothest person alive, that was really the background of how the name Snoop Dogg popped up in our heads.”
Smoothest person, smoothest ad campaign and world’s smoothest whistler all in one place. We’ll sip an ounce to that.
David’s album “Whistling Down The Wind”, which features “Czardas”, is available to buy on CD and as a download from the iTunes Store.
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